Orion Keynote Panel - How Much Search is Enough? (Search Engine Roundtable)
Where does search really fit within a marketer's total digital advertising effort? Big businesses and small businesses alike struggle with how to allocate search marketing, and other online advertising or marketing efforts. This Orion panel will evaluate strategic thought processes and then grind down to tactical execution with thought leaders from the search engine marketing, advertising ...
More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense (Search Engine Roundtable)
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don't fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We'll discuss the "long tail approach" from a tactical ...
Video Search Engine Optimization (VSEO) (Search Engine Roundtable)
According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search. This session will look ...
Click Consult Launch New Website (PR.com)
Click Consult, a leading UK Search Marketing Agency, has launched a new website. The new site went live on Wednesday, August 20th, 2008, and can be viewed at www.clickconsult.co.uk. [PR.com - August 21, 2008]
SEO Through Blogs & Feeds (Search Engine Roundtable)
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization. Moderator: Rebecca Lieb, Contributing Editor, ClickZ Speakers: Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc. Lee Odden, ...
